The quadrants also make it easy to identify a product’s life cycle and where it fits at each stage. Besides that, to move products through the quadrants according to their performance. The BCG Matrix helps to plan strategies and set goals. Its function is to manage the product portfolio and indicate the best investment strategy for a company.Įspecially those who work with sales should know and use the BCG Matrix. The Boston Consulting Group created it in the 1970s. BCG Matrix is also known as the Growth/Share Matrix.